SoHo Manhattan—the epicenter of global fashion—marks the foundation of House iD.
Our Global Flagship is envisioned here as a statement of bold design and New York energy, where creativity, innovation, and our signature attitude converge. On North Michigan Avenue, Chicago—one of North America’s most prestigious luxury destinations—our Lakeside Boutique is conceived as a refined expression of the brand, defined by elegance, craftsmanship, and quiet confidence. From the bold spirit of New York to the refined grace of Chicago, this dual-city strategy is not mere expansion but a deliberate step toward realizing Social Queen. Where presence meets identity.
This is House iD.